Rewards Marketplace

Spend your points on what matters

From free bars at packet pickup to a private Zoom with Will — your loyalty points unlock real experiences. Gold tier and above can redeem most rewards. Platinum unlocks founder access.

Runner

gold+

Race Day Box

Free Coffee Latte 12-Pack at Packet Pickup

Redeem your loyalty points for a complimentary Genesee Coffee Latte 12-bar box at race packet pickup. Show your redemption QR code at the Genesee booth to claim. One box per race event.

Ships free at packet pickup
One per race event
Valid on Coffee Latte 12-bar box

500 ptsSign in to redeem

Brief

gold+

Content Subscription

Bison Brief Premium — 1 year

Extend your Bison Brief access for a full year with this loyalty redemption. Get Will's weekly behind-the-bar essays, early-access content, and subscriber-only flavor previews delivered every week. No subscription charge for 12 months.

12 months of Bison Brief access
No subscription charge
Early flavor previews

1,000 ptsSign in to redeem

Zoom

platinum+

Founder Access

1-on-1 Zoom with Will Carr

Book a private 30-minute Zoom call directly with Will Carr, founder of Genesee Nutrition. Talk training, nutrition, business, or anything else on your mind. Limited to 5 slots per quarter — Platinum members only.

30-minute 1:1 with Will Carr
Platinum members only
5 slots per quarter

5 remaining

5,000 ptsSign in to redeem

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Try a new flavor combo this month — customize your box mix →