We started Genesee Nutrition with a simple belief: real food should fuel real lives. In a market flooded with bars full of seed oils, artificial sweeteners, and synthetic fillers, we took a different path. We went back to the ancestral wisdom of nutrient-dense animal fats and combined it with modern protein science to create something truly different — the world's first bison tallow protein bar. **Our Quality Promise** Every Genesee bar is made with grass-fed bison tallow, whey protein isolate, raw honey, and organic ingredients. We never use seed oils (no canola, soy, or sunflower oil), artificial sweeteners, or gluten-containing ingredients. What goes into your body matters — we take that seriously. **Designed for Your Lifestyle** Whether you're training hard, hiking the backcountry, or powering through a packed workday, Genesee bars are built to keep up with you. 21g of protein and a healthy fat profile from bison tallow means clean, sustained energy — not a sugar spike and crash. **Why Bison Tallow?** Bison tallow is one of nature's most nutrient-dense fats. Rich in fat-soluble vitamins A, D, E, and K, it supports hormone balance, skin health, and energy metabolism. Unlike inflammatory seed oils, bison tallow's saturated fat profile (including stearic acid) is stable, clean-burning, and deeply nourishing. We are proud to be the first protein bar brand to harness its power.